INVITE ONLY

L'eleganza italiana senza tempo

Where Luxury Meets Fashion

Explore Collection

The Art of Italian Luxury

INVITATION REQUIRED

Founded in the heart of Milano, LUSSO PURO embodies the essence of Italian craftsmanship and timeless elegance. As an exclusive invite-only atelier, we serve a distinguished clientele who appreciate the rarity and prestige of true Italian luxury. Each piece is meticulously crafted by master artisans, combining centuries-old techniques with contemporary design.

Our commitment to excellence and exclusivity is reflected in every stitch, every fabric choice, and every detail. Access to LUSSO PURO collections is granted only through personal invitation, ensuring an intimate and personalized experience for our esteemed patrons.

1947

Founded

100%

Made in Italy

75+

Years of Excellence

LUSSO PURO Boutique

Our Boutiques

Experience luxury in our exclusive locations

Step Into Luxury

Experience the LUSSO PURO Atelier

LUSSO PURO Milano Boutique

Milano - Via Montenapoleone

Our flagship store in the heart of Milano's fashion district

LUSSO PURO Boutique

Milano - Piazza del Duomo

Elegant corner location near the iconic cathedral

Premium T-Shirts

Italian craftsmanship meets everyday luxury

Burgundy Polo Shirt

Burgundy Polo

Rich burgundy with gold LP emblem

Emerald Polo Shirt

Emerald Polo

Deep emerald with gold emblem

Black Polo Shirt

Black Polo

Classic black with gold wreath emblem

Ivory Polo Shirt

Ivory Polo

Elegant ivory with gold emblem

Gray Polo Shirt

Gray Polo

Sophisticated gray with gold embroidery

Sky Blue Polo Shirt

Sky Blue Polo

Fresh sky blue with gold emblem

Our Collections

Discover the pinnacle of Italian fashion

Hobo Collection

Hobo Collection

Relaxed elegance with supple leather craftsmanship

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Signature Collection

Signature Collection

Iconic pieces with distinctive gold hardware

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Accessories Collection

Accessories

Exquisite details that complete your look

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Limited Edition

Limited Edition

Exclusive pieces for the discerning collector

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Get in Touch

Request an invitation to our exclusive atelier

Milano Atelier

Via Montenapoleone, 8

20121 Milano, Italy

By Appointment Only

Contact

Email: info@lussopuro.com

Invitation Required for Purchase

Hours

Monday - Saturday: 10:00 - 19:00

Sunday: By Appointment